Marketing & Promotion
How to Write an Audience Development Plan
The framework can be adapted for all sorts of experiences, artforms and types of organisations, regardless of scale, resources or mission – adjust it as you need to. It shows you how to bring everything together to make an actionable plan that will help you attract the widest possible audience in imaginative and energetic ways. It will help you identify potential audiences for your project, and put in place the research and data you need in order to respond to the needs of actual and potential audiences.